The competition is aimed at promoting the smartwatch’s health and fitness capabilities. The device lets you track your calorie burning activities and feeds the info to the LG Health app on your smartphone, allowing for detailed analysis and self-improvement.

In the video, which builds on the company’s collaboration with car maker Audi, a photo reporter is on a mission to snap a picture of an animal. Overcoming perilous obstacles, he ultimately succeeds and reports to superiors using his LG G Watch R.